I believe products should help people. They should enable people to become better versions of themselves. Better versions, as defined by themselves. I believe at their core, products should improve human experiences and complement the human condition. This is why I design.
My journey into product design wasn't a straight line. In 2012, I got my BBA degree and landed a marketing gig at a startup. I learned a lot on the job, but something wasn't clicking. The more I worked, the more I realized I wanted to build products, not just market them.
So I started learning on the side. Boy, did I make the right decision. Product design changed my worldview. I realized that the world is malleable and we can make it better.
In 2013, I went back to school to study design, this time with a passion like never before. I immersed myself in learning for the next year. In January 2014, I met a group of passionate people trying to change the world.
This group was Inkling. For two and half years, I had the privilege of working there. Inkling became a platform that enables businesses to share knowledge with employees, partners and customers anytime, anywhere. Watch a video about Inkling
I designed key features for Inkling’s main products: Habitat and Axis. Habitat is a SaaS platform that enables authors to create interactive, device-agnostic content, distribute it, and measure its engagement. Axis is a set of web, iOS and Android reading apps on which the content is consumed.